Be specific, not general. For instance, write “What It Takes to Build a Startup into a Brand” instead of “MBA Thesis Presentation.”
Do not use excessive punctuation
Do not use all caps
Do not include redundant information. For instance, leave out times, event type, ticket information, etc.
The event title is required
The event title should not exceed 90 characters
Calendar contributors and publishers should write a clear and compelling event summary. The writing should follow best practices for online reading. The summary should make readers want to attend the event.
Write the summary in plain language
Use keywords to boost search engine results
Use bold to emphasize critical words or phrases. Do not bold entire paragraphs.
Text of the event's title, time, and location will appear on top of the banner image. Thus, do not include any text in the image, as it will be difficult to read. Exceptions may include logos or words appearing in artwork.
Size images at 770 by 400 pixels with a resolution of 72 pixels per inch
The banner image is optional. Featured events must have a banner image.
Categories and Tags
Categories and tags help users search and sort events in the calendar. Categories are for the event type, audiences, and topics. Categories are required.
Tags provide a more specific way than categories for filtering and relating events. Tags are required.
Apply only relevant categories to an event
Event type. Choose the one event type that best matches the event.
Audiences. Select only the primary audience most likely interested in attending the event. Select more than one audience, only if appropriate. Do not select all audiences, unless appropriate. If in doubt, choose fewer audiences than many.
Topics. Select only relevant event topics. Select more than one, only if appropriate. Do not choose too many topics. If in doubt, choose fewer topics than many.
Select only tags that match the event topic. If necessary, create new tags using common keywords.
Avoid selecting or creating too many tags for an event. Events should have about 1–2 tags but no more than 10. If in doubt, use fewer tags rather than many.
Avoid creating tags that are unique or too narrow. Effective tags apply to more than one event. For example: jazz, jazz ensemble, elections, but notfall 2016 education conference.
Limit tags to 1–3 words
Do not use abbreviations or acronyms
Do not use jargon
Do not duplicate information from other event fields such as title, location, or categories